About us

We're not here to be the biggest. We're here to be the best.

We Make Things That Mean Something

Patch & Bagel is a Singapore-based custom patch maker and gift brand — founded by a polytechnic student who recreated a TV biker gang patch on Etsy and accidentally built a business.

Chapter 1: The Side Hustle That Got Out of Hand

Every business starts somewhere. Ours started with a girl, a laptop, and a very modest goal: earn enough extra pocket money to not have to think too hard about lunch.

Jessica was studying at a polytechnic in Singapore when she decided to try selling things online. Not a grand vision. Not a business plan. Just a practical solution to a universal student problem — being perpetually, mildly broke.

She started with custom t-shirts. Then accessories. Then whatever she thought people around her actually wanted to buy. And that last part — paying attention to what people around her actually wanted — turned out to be her real skill.

Because what she noticed, sitting in classes and walking through corridors, was that students were hungry for something that most merchandise didn't give them: a sense of shared identity. Not a generic school logo slapped on a tote bag. Something that said this specific group of people, at this specific time, doing this specific thing together.

So she made it. She designed and produced the first custom t-shirts for her polytechnic's business school department. Not just a shirt — a piece of belonging. An entire cohort suddenly had something to wear that said we are the same kind of people. They sold out. And Jessica filed that lesson away: the best products don't just fill a need. They give people a way to say something about who they are.

Chapter 2: The Show, The Jacket, The Patch

Here is where things get specific — and where Patch & Bagel's actual origin story begins.

Around this time, Jessica was deep into Riverdale on Netflix. If you have seen it, you know the show. If you haven't: it's a teen drama set in a small American town, equal parts mystery and melodrama, with a recurring cast of delinquent teenagers who somehow find time to investigate murders between their extracurriculars.

One of the show's most iconic visuals is the Southside Serpents — a fictional biker gang whose members wear battered leather jackets bearing a single striking patch on the back: a serpent coiled into an S, vivid and unmistakable. It became one of the most recognisable images from the entire show. Fans obsessed over it. Jessica was one of them.

But Jessica didn't just admire it. She thought: I could make that.

So she did. She designed her own recreation of the Southside Serpents patch, figured out production, and listed it on Etsy.

Then she waited.

She didn't have to wait long.

The listing went semi-viral. Orders started coming in from the United States, from the United Kingdom, from Europe, from places Jessica had never been and fans who had never heard of her. They had one thing in common: they wanted to wear something from a world they loved. They wanted a piece of fiction made physical. And Jessica had figured out how to give that to them before almost anyone else did.

It was her first taste of what a truly well-timed, well-made product could do. And it planted a seed that wouldn't stop growing.

Some fan photos (circa 2017):

Chapter 3: When the Requests Started Coming In

Back home in Singapore, word got around the way it always does — through group chats, through friends of friends, through someone showing someone else their jacket at a gathering and someone asking wait, where did you get that?

Suddenly Jessica was fielding requests she hadn't anticipated. And they were nothing like the Southside Serpents patch. They were deeply, specifically personal:

A group of friends who had gone on a trip together — Thailand, Japan, a road trip, it didn't matter — and wanted something they could all keep. Something that said we were there more eloquently than a photo buried in a camera roll.

Students marking the end of an era — graduation, the last day of camp, the final orientation — who wanted a memento that would outlast the memory.

Couples who wanted to turn a shared experience, an inside joke, a moment that mattered only to them, into something they could hold in their hands.

And then the corporate requests started arriving. Companies who wanted custom patches for team-building workshops, for product launches, for brand activations where they'd hand participants a jacket and a patch and let them build something together. They had realised what Jessica already knew: a patch is participatory. It's not just merchandise. It's an activity. A story. A conversation starter that lasts for years.

Every single request was different. But the need underneath all of them was the same — people wanted something made. Something that wouldn't end up in a drawer six months later. Something with meaning baked in from the start.

That demand — consistent, growing, and coming from every direction — became Patch & Bagel.

Custom Embroidery Patch

Chapter 4: About the Name

People ask about the name more than you'd think. Usually with a slight tilt of the head and a look that says I feel like I'm missing something.

Here is the full explanation:

Patch — represents the business. Custom patches. The thing we make. The craft we built everything around. Straightforward.

Bagel — just because Jessica likes them (whenever she says this ppl laugh but its true)

That is the entire story. There is no deeper metaphor. No brand consultant who suggested it. No focus group that landed on the combination. Just an honest descriptor of the product paired with an honest descriptor of the founder's lunch preferences.

We have found, over time, that this is actually the correct approach to naming a brand. People remember it. It's impossible to confuse with anyone else. And it tells you something true about the person behind it — that she is not going to take herself too seriously, even when the work is serious.

We stand by it.

Chapter 5: What Patch&Bagel Is Today

From a polytechnic side hustle to an Etsy semi-viral moment to a Singapore-based brand shipping worldwide — the journey has been anything but linear. But the core of it has never changed: we make things that mean something, for people who care about what they carry.

Today, Patch & Bagel produces three types of custom patches:

  • Custom Embroidered Patches — The classic. Thread-stitched with up to 100% fill, available with iron-on, sew-on, or velcro backing. MOQ from 10 pieces. The go-to for uniforms, jackets, bags, school merchandise, and anything that needs a timeless, tactile finish.
  • Custom PVC Rubber Patches — Waterproof, UV-resistant, and built to last outdoors. Available in 2D or 3D raised designs with velcro, sew-on, or adhesive backing. MOQ from 50 pieces. Beloved by outdoor brands, tactical gear enthusiasts, corporate events, and anyone who needs a patch that can survive a monsoon.
  • Custom Silk Screen x Embroidery Hybrid Patches — For designs that push the limits of what embroidery alone can do. Silk screen printing captures photographic detail and complex gradients; embroidered edges give it a premium, handcrafted finish. The choice for detailed illustrations, portraits, and logo work with fine lines.

Alongside our custom patch work, we curate a collection of unique seasonal specials like 3d printed decor and funny gag gifts.

We ship worldwide from Singapore. Free shipping on orders over USD $48. Every custom order comes with a free digital mock-up and a human being who will actually respond to your messages. Minimum order for embroidered patches is 10 pieces — low enough for a friend group, scalable enough for a corporation.

For custom gift orders above 500 pieces, we offer a complimentary procurement service — meaning we manage the entire production process end to end, so you don't have to.

Get In Touch

If you have a design in mind — or even just a vague idea of one — we want to hear about it. Send us your concept, your sketch, your screenshot of a fictional biker gang patch from a Netflix show. We have seen it all. We will make it work.

Patch&Bagel — Custom patches. Unique gifts. Made with care, shipped worldwide from Singapore.